Campaign & Visual Identity

140th Anniversary Campaign

Concept-driven event branding system inspired by synagogue stained glass and architectural motifs

To celebrate B’nai Amoona’s 140th anniversary, I developed a visual concept rooted in the synagogue’s own architecture and history. A stained glass mosaic of Moses—an enduring and recognizable presence within the space—served as the conceptual anchor. Rather than replicating the artwork, I translated its geometric structure, color palette, and texture into a flexible visual language. This approach allowed the campaign to feel both fresh and deeply familiar, honoring the congregation’s past while celebrating its continued presence.